Top of the Pops Target Audience Research

Based on the longest running BBC television show of it’s kind, Top of the Pops magazine provides the music chart gossip as you would expect. Aimed at younger teenage girls, there is also Fashion, boys and beauty advice all included. When you buy a copy of Top of the Pops magazine, you can also expect a free gift, poster or sticker set – which makes posting it to you a real bind, but we do it with a smile at Newsstand.

However the BBC do not provide any information about the target audience for “TOTP” magazine. Although I found this website http://www.immediatemedia.co.uk/advertising/Magazines/Top_of_the_Pops.html, and found out some key facts about the magazine.

Key facts
Cover Price £2.99
Frequency 4 Weekly
Circulation 78,352
Readership 331,000
Boys 15%
Girls 87%
Age range 11-15 years

My target audience research shows what you would expect to see in the magazine. It also shows you key facts about ‘Top of the Pops’ magazine. I will use this information when making my own magazine because the target audience is the same gender and age range.

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